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You are here: Home / Relationship Marketing / Relationship Marketing – Sharing on Social Media

Relationship Marketing – Sharing on Social Media

November 22, 2011 by Tina Reed Johnson

Are your potential customers online?  You bet!  And they are probably one of 800,000,000 Facebook users.  You’d probably like to know how to relate to them on social media, right?  Well, anyone can set up a Facebook page or Twitter account, but developing relationships with likes/fans/followers is another story.  We’ll talk about relationship marketing in this article.

In order to develop a relationship with your potential customers you need to be willing to reach out and communicate effectively on a regular basis.  As you know, engagement with your customers is a crucial part of your business, and it isn’t any different online.

Social media bird As a matter of fact, it is vital to be open and giving with strangers.  One way to be open and giving, and to increase engagement is by sharing things about yourself.  People want to know you before they do business with you. They will be more interested if there is a personal connection, which may lead the way to a future business relationship.

Let’s put this in context.  Say I have a Facebook business page and it’s all about my product.  Well, a lot of other people are selling the same product.  What makes my product different than theirs? Nothing! And that’s the point.  Why should someone buy my product when they could easily buy from someone else?  Because they like me!  We created an online relationship with each other, by engaging in common interests.  And this is all relationship marketing is!

For example, I like to garden and I occasionally share photos of the produce I’ve grown.  We have a pomegranate tree in our backyard, and November is National Pomegranate Month.  I’ve shared this in my email newsletter and included it in this blog.  I could also post it on Facebook where it is very easy to share photos!

POMEGRANATES!

pomegranate and relationship marketing
Lucky Fruit is Share Worthy

These fruit are considered a symbol of abundance, fertility and good luck in Greek culture.  I’ve picked this one from our tree, and I’m sharing it with you to pass on good luck. Feel free to share it with your online friends! ; )

Hey, not everyone is interested in gardening or produce, but you get the idea right?  Sharing something personal about yourself allows others to get to know you better, and creates an opportunity for others to engage with you.  (I’m not talking about bombarding people with pictures of your children or grandchildren, those probably belong on your personal profile.)

Create a list of your interests (they should be on your profiles anyway!), and choose an activity or hobby you would like to talk about.  Then see if people respond.  Sharing personal stories or interests (especially with photos!), also helps to “brand” your personality.   Stale, boring profiles and pages will not illicit any activity, and engaging is the name of the game.  So, let’s start sharing! Who knew fruit could be so lucky?

This is the first blog in a series.  Since many people already have a presence on social media, I chose to talk about relationship marketing.  If you find this helpful, please comment below and share this with your online friends!  Pay it forward! ; )

Another Small Business Internet Marketing Blog by Tina Reed Johnson


Filed Under: Relationship Marketing, Social Media Tagged With: Relationship Marketing, social media sharing

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Thank you, Tina. Great work as always! Love the wording and images on your ads, and it’s wonderful to see the click-throughs to the Mental Health page you wrote and lecture page on our website. Kathy Burris, Los Angeles, CA February 2021
I think the ads are effective. And doubling the amount spent can only help. I was unsure how many we would have come, so I was a bit careful about the advertising for our talk. We had about 20-25 show up. I understand we got some people from the FB ads. I do think the FB ads are a plus. Lecture Chairman, So Cal church December 2022
Thank you so much for the report on our Facebook ad and for the work you did to publicize our lecture.  We had 155 people join our online lecture.  We very much appreciate your support.  The number of users reached is great.  We have made so much progress since we started running ads a few years ago. Linda GerltFirst Church of Laguna Beach
Our website ChristianScienceLosAngeles had the highest activity ever and we’ve had 398 views of the webinar as of today on YouTube. It looks like Tuesday was an all time high for pages accessed on our website coinciding with your facebook ad release. Then the day of the webinar we had another new high for visits and pages accessed. We are pleased that your targeted facebook ads seemed to reach individuals that were interested in exploring our website. Thanks for your good work!!! Kathy L… Read more Facebook Advertising, Los Angeles
We so appreciate the Facebook ad for our lecture.  It’s wonderful. Sincerely, Jackie Reid Lecture Chairman, 1st Church Pasadena September 2019 Facebook Advertising, Pasadena
Oh Tina, this is FABULOUS!!! Thank you so much for your hard work! And thank you to each of you for a successful lecture!!! Lisa McCrea, Church Lecture Committee June 2019 Facebook Advertising, Thousand Oaks
Tina, what good news! It certainly takes a lot of effort to put this together…for Facebook live…and to see the benefit researching all over the world!!!! Wow! Thank you for all your excellent work! Sylvia Crew-Rynski, Thousand Oaks Church Lecture Committee Chair June 2019 Facebook Live, Thousand Oaks
The lecture was an unqualified success. We had overflow in our lobby. We had quite a few that were new and we had many, many positive comments. Thank you for advertising our talk on Facebook! Marty DeWindt First Church Laguna Niguel, CA August 2018 Facebook Advertising, Nonprofit Testimonial, Laguna Niguel
Thank you Tina, and good to know these results from our Facebook advertising.  We’re working on educating our membership about the value of social media and appreciate this data to confirm.  We definitely had a number of visitors and heard very good feedback about our speaker at our talk. -Madelon Maupin, Bibleroads.com, Newport Beach, CA November 2018 Facebook Advertising, Nonprofit Testimonial, Newport Beach
The Facebook advertising worked!  It was our largest crowd w/a significant number of new comers.  The LARGE auditorium was almost full!  The lecture was so well received that the Q & A didn’t finish until 4 pm.  -Caraway Longville & First Church, San Diego, CA June 2017 Facebook Advertising, Nonprofit Testimonial, San Diego

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