Facebook – the largest social media network in the world!
Facebook has nearly 2.5 billion users, and is one of the oldest social online networks. It has evolved from a Harvard University student Website, to a multibillion-dollar ad-driven site with over 140 million businesses. And the network is not going away for small business, as indicated by this recent quote by Mark Zuckerberg.
“The area we are most focused on is helping small businesses…Over the next decade, we hope to build the commerce and payments tools so that every small business has easy access to the same technology that previously only big businesses have had.” January 2020
Why Facebook Marketing?
Big draws to Facebook include creating awareness of businesses and nonprofits and connecting with communities. A professional and targeted quality page can also improve your online and brand reputation, improve 
customer service and increase leads and sales. All of this is available to organizations of any size.
Facebook pages and accounts are created and maintained for free. However, it’s well known that most pages need to be advertised for users to see their content. That is, unless you have unlimited time to manage the page organically.
The good news is that your ad campaign can be cost effective, as part of a monthly social media marketing plan. We have a questionnaire to help us develop a plan that is best for you.
Demographic data for Facebook users allows targeting individuals for sales and services, events, promotions and more. Non-profits can boost their fundraising efforts, and reach people interested in their message and attending events.
Top 3 Questions
Does my business/organization need to be on Facebook?
It depends. If your organization relies upon the support of friends, family or community, then you will most likely benefit from a Facebook presence.
Having said that, social media is not one-size-fits-all. For instance, if targeting B2B is part of your marketing plan, then you may want to focus on LinkedIn marketing, not Facebook. We can help you with proper marketing research to determine whether you would benefit from Facebook marketing.
What if I can’t afford to market my business on social?
Simply stated, you can’t afford not to. In order to increase awareness of your organization and its products/services, you need to be where your customers are. We help you target the best social media networks for your business.
The most successful marketing plans employ
a range of different media–online and off. You don’t want to put all of your eggs in one basket. Your Internet marketing budget should include a Website at the very minimum. Social media, email, search (SEO) and advertising can all be linked to drive traffic to your Website.
There are social media managers offering a range of services, but keep in mind that you get what you pay for. Since social media marketing is a new industry, there are many people new to the business that do not have business or Internet marketing experience.
We work together with you on your marketing plan to provide the best value. We try to remain flexible as factors change, to do what is best for our clients.
You also want to keep in mind that social media marketing is typically much less expensive than print, radio, TV and other advertising. Social media networks reach a much wider audience, and have reporting that other media do not.
- How can I tell how many eyes saw my newspaper ad? You can’t.
- How can I tell how many users saw my ad and posts on Facebook? Facebook Ad Manager and Insights show you the numbers of users reached and responses for an event page to give you social proof.
What if I don’t have time for social media?
Social media can be a very important part of your online marketing. It is a great way to connect with customers that you do not see regularly, or maybe at all.
Not spending any time on social media means that you are potentially ignoring your customers. As technology changes, businesses need to adapt so they don’t fall behind.
Ideally, your business has a team to rely on that brings skills and knowledge in different areas. We are your marketing team providing guidance and hands-on expertise, while you work with your customers.
Our best client relationships are like partnerships. You know your business best, and know what your customers need. We need your input on marketing content, and to help us interact with your customers. In order to make the most of a marketing effort, you need to be involved in the process so things go smoothly and we are adding value to your business.
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