Is your Facebook page design “Fresh?”
Remember the Irish Spring soap jingle “fresh and clean as a whistle?” You want users to think of your Facebook page as fresh and lively, not stale, or out-of-date! Updating your Facebook cover or header is a great and easy way to update its look. Here are some tips to help.
Design ideas for renewing your Facebook cover
- Change with the seasons – Spring, summer, fall & winter photos or images can be tied into content themes for your page
- Update for holidays – There is no shortage of holidays or special days of the year to celebrate (keep it manageable by rotating select holidays with a couple basic page covers monthly)
- Promote specials, coupons, giveaways – Go easy on the text & promotion (don’t turn users off with too much info)
- Show special events or dates like openings, sales, anniversaries or milestones
- Use video or a slideshow! –These are cool options to catch attention & share more about your products/services
Not a graphic designer? Keep it simple by uploading a nice photo appropriate for your page, or use a site like Canva to design your Facebook covers.
Not a videographer? Use our choice, Wave, which offers stock photos, videos & music.
Remember copyright laws and either use your own images or purchase stock photos! See stock photo guidelines on our blog.
Lacking inspiration? Check Pinterest for cover ideas!
Cover design tips & technical info
- Don’t use too much text, Facebook wants this space image-based
- Include contact info such as a Website URL or phone number in your cover images (you can mix it up & see what works best)
- Add your logo (if not using logo in profile image, remember that people need to see people behind the brand!)
- Your call to action (CTA) can part of your cover & another CTA can be a button at the top of your page
- Cover image displays at 820 x 312 pixels on desktop & 640 x 360 pixels on smartphones
- Use png format if using text and/or logo for images (otherwise jpg for photos should be fine)
- Social platforms are constantly changing sizes of headers & profile images – check specs often!
- Videos should be between 20-90 seconds at 820 pixels x 462 pixels
- Slideshows use up to 5 photos of 400 pixels x 150 pixels
If you’d like, leave us a comment with your Facebook page URL. We’ll check it out and let you know what we think!
More Help!
Facebook how-tos:
Page cover photo & cover guidelines & dimensions
Another Small Business Internet Marketing Blog by Tina Reed Johnson