Wondering why you are not seeing any business growth from your online marketing? Fall is a great time to plant in Southern California, so it’s time to get started. We are planting the seeds with these six ideas to grow your business online.
Be strategic
A marketing plan is crucial, and if you don’t have one you won’t have goals or a way to measure them. It doesn’t have to be complicated! Start with your main goals and figure out how to get there. The Small Business Administration (SCORE) is a good resource to help you develop a plan to grow your business overall.
Be up-to-date
Websites are the foundation of online marketing. Your Website should be up to date, hosting quality content and accessible to all before creating social media campaigns. Social media networks should then be driving traffic to your site for sales and/or leads by capturing email addresses, for example.
Be realistic
Social media produces leads, not sales, so do not expect your sales to grow overnight. Converting leads to sales takes patience, an effective marketing funnel and good customer service. There are many factors affecting sales, and they are not all online. If you are not receiving sales then take a look at the entire sales process to identify any problems.
No one person is good at everything. Social media management is a big job, online advertising is specialized, SEO is constantly changing, and content creation takes time and research. Include this in your marketing plan and outsource as needed.
Be creative
Use videos and images that will attract the right attention and calls to action for your business or nonprofit. There are great tools out there for non-designers with templates, stock images and video components. We use Canva.com, Animatron’s Wave videos and Bigstock.com, among others.
Be consistent
Marketing is a consistent effort to grow brand awareness and create trust among users. Your online audience needs to hear from you on a regular basis. Be sure to reach out regularly via social media and email with updates and information that is helpful to your followers.
Be focused
Target your audience. It may be impossible for a business on a budget to be on every social media network. You should choose the platforms where your customers are, and be active in order to grow your business online.
We want your business to thrive! Contact us for more growing tips or help with your online marketing today. 805-765-1501
More Help!
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7 Patient Strategies for Growing Your Business Online from entrepreneur.com
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