Google Plus is not just another social media Web site that takes your time. It’s alive with groups of intelligent, compassionate, forward-thinking adults who are making connections with people, many of whom may turn out to be life-long friends, business partners and influencers.
At this point, Google Plus is like the wild frontier. I’ve read a lot of history books about the Wild West, and this is it. And until someone or something tames it down there will be lots of opportunity to stake your claim. You could consider it akin to a land rush, try and figure it out before everyone else does, and get as many followers as possible who will take interest and engage with you.
However, I don’t recommend a frantic rush to homestead your property. I’m more of the slow and steady wins the race kind of gal. I think that before information overload sets in with all of the various apps and pages vying for your attention, it is a good idea to learn Google Plus and prepare your entrance.
Consider these facts. Google is the search leader. You can’t ignore the fact that one of the most popular companies in the world has entered the social media space with a robust platform. I had my doubts at first. It’s no secret that Google has had failed projects, like all other companies. And the lack of support from Google principles since Day 1 made me wonder. However, the signs are too clear to ignore.
Google Plus One
Generally speaking, Web sites and social media posts get a boost in Google search listings when people click on Google’s +1 button. What do you use to search? Google owns sixty-six percent of search market share.
Who Sees Your Newsfeed?
Your Google+ connections are able to read 100% of your posts. That’s right, whereas Facebook fans/likes see on average only 7% of your posts in their newsfeed. Why? Because Facebook has an algorithm called EdgeRank which allows only posts to show that are deemed “important” enough. Shouldn’t you be the one to decide whether your posts are important? (Update: Facebook has added the ability to “Follow” page posts, but your fans/likes have to select it!)
These are two reasons why you should seriously take the time to get to know Google+. My third and final reason is that this is a place where passion lies. At this point in time, it seems that the photographers, marketers, tech folks, foodies and other engagers have definite ideas about what interests them and are here to tell about it.
This is the perfect place to be for young and emerging alternative energy companies, nonprofits and other non-mainstream businesses. The Google frontier has opened up to pioneers. I’m already tearing down my sod house, and building a structure. Join me on the plains! I’m at the Southwest corner of the watering hole at Tina Reed Johnson Web Marketing and Environmental Issues/Impact.
Blog updated 7/30/14
Another Small Business Internet Marketing Blog by Tina Reed Johnson